Search engine optimization, or SEO, is a process by which developers and website owners in China and around the world try to drive more traffic, or more focused traffic, to their website by the use of natural search engine search results and search engine ranking.
There are many SEO methods, techniques, and tactics that website developers, content writers, businesses, domainers, and bloggers all use to increase the search engine ranking of their sites. Search engine ranking is the end goal of all the SEO methods, techniques, and tactics out there. The reason for search engine ranking being the paramount goal of search engine optimization is that when users use a search engine to find a website, they are far more likely to click on one of the first 10 results of their search rather than results that show up further down the list. That is why search engine optimization is so important.
The purpose of search engine optimization is to try to route pertinent traffic to specific websites. For example, if you owned this website about SEO China, you wouldn’t want your website to receive search engine ranking for searches regarding hamburgers or puppy dogs.
Instead, you would want to use search engine optimization to drive a very specific customer base to your SEO China website. That is to say, you want people who are searching for SEO China to find your website, and you want your SEO China site to have the best search engine ranking so that more of those users click on your site first and not another in the search engine ranking.
That is why many online business owners use various SEO methods to drive business to their website. Many bloggers also use SEO techniques, because what good is a blog if people aren’t reading it? The best way to drive people to your blog is to get it ranked in search engine results. Many domainers and website owners count on SEO tactics to push their sites to the top of search engine ranking, thereby increasing the visibility of their website and increasing their income.
Be sure to check out our page on “Keywords and Content” for some helpful information about increasing your site’s visibility and your income!